How is HubSpot measuring the success of its diversity and inclusion initiatives?

HubSpot measures the success of its diversity and inclusion initiatives in a number of ways, including:

• Employee demographics: HubSpot collects data on employee demographics, such as gender, race, ethnicity, sexual orientation, and disability status. This data helps HubSpot to track its progress in building a more diverse and inclusive workplace.
• Employee engagement: HubSpot conducts employee engagement surveys to measure employee satisfaction with the company’s culture and commitment to diversity and inclusion.
• Leadership representation: HubSpot tracks the representation of underrepresented groups in leadership positions. This helps to ensure that all employees have the opportunity to advance their careers at HubSpot.
• Hiring and promotion practices: HubSpot reviews its hiring and promotion practices to ensure that they are fair and unbiased. This includes using blind resumes and conducting unconscious bias training for hiring managers.
• Employee resource groups: HubSpot supports employee resource groups (ERGs) for underrepresented groups. ERGs provide employees with a safe space to connect with each other, share experiences, and advocate for change.

In addition to these metrics, HubSpot also tracks the number of diversity and inclusion events and trainings that it offers, as well as the number of employees who participate in these events and trainings. This helps HubSpot to measure the reach and impact of its diversity and inclusion initiatives.

Here are some specific examples of how HubSpot measures the success of its diversity and inclusion initiatives:

• Employee demographics: HubSpot has increased the percentage of women and underrepresented minorities in its workforce in recent years. For example, the percentage of women in HubSpot’s workforce has increased from 45% in 2017 to 47.2% in 2023.
• Employee engagement: HubSpot’s employee engagement scores are consistently high. In 2023, HubSpot’s employee engagement score was 92%, which is significantly higher than the industry average of 80%.
• Leadership representation: The percentage of underrepresented groups in leadership positions at HubSpot has increased in recent years. For example, the percentage of black and Hispanic leaders at HubSpot has increased from 10% in 2017 to 12% in 2023.
• Hiring and promotion practices: HubSpot has conducted unconscious bias training for all hiring managers and has implemented a blind resume review process. As a result, HubSpot has hired more underrepresented candidates in recent years.
• Employee resource groups: HubSpot supports over 10 ERGs for underrepresented groups. These ERGs offer employees a safe space to connect with each other, share experiences, and advocate for change.

Hubbot is committed to measuring the success of its diversity and inclusion initiatives. The company believes that diversity and inclusion are essential to its success and that by tracking its progress, it can ensure that it is making meaningful progress in building a more diverse and inclusive workplace.